Ancillary Tasks

For the poster, I have used the postmodern element of pastiche by emulating the layout of the iPhone app home screen. The iPhone is a very popular and well known product among my target audience, and the "app" system it uses aims to provide news, sport, entertainment etc easily at your fingertips - the same principal which my newspaper aimed to follow.

Therefore I felt that setting the features of my newspaper out as "apps" on a home screen would both identify it as a similar convenient source of news and information, whilst the pastiche element would also allow carry the semiotic connotations of popularity that the iPhone enjoys.

I also used the same strapline, logo and fonts on the poster, as I did on the front cover of the newspaper itself, and in the radio advert (strapline). This provides a recognisable link between the three and creates a brand identification, so instantly the readers will know what my poster is advertising. In the case of the logo and fonts, they become a semiotic sign of my newspaper which further enhances a uniform brand image, which could then be used in other advertising publications and would be instantly recognisable as being from my newspaper.

In the case of the radio advert I went with a simple script which incorporated basic facts about the newspaper and the strapline - again for brand identification and to get the points across easily. The use of the strapline again means the radio advert has sufficient linkage with my other products. I chose a Liverpool accent for the voice over as this is common among my target audience and therefore provides them with something to identify with, therefore ensuring they will pay attention to the advert. The music bed is electro - a popular genre in my target audience thereby further appealing to them. Sound effect stings serve to both break up chunks of information to make the advert easier to listen to, but also to grab the attention of the audience.