Ancillary Tasks - Research and Planning

In addition to my local newspaper, I have the task of producing a radio advertisement and a poster advertisement. I am going to briefly research the conventions of each of these media texts before the construction.

RADIO ADVERT

I am Head of Production at a student community radio station, 99.8FM KCC Live, so I am already familiar with the conventions of a radio advertisement. I will need to source a suitable bed for the advertisement, which due to my younger target audience will be up-beat and possibly electro music. Stings (attention-grabbing sound effects) will also be neccesary to make my advertisement start out and distinguish key points in the advert itself.

With the vocals, I aim to find someone with a strong scouse accent to voice my advert - thereby relating to the demographics of my target audience, most notably where they are from and their younger age. I will also use the convention of having a hook tagline in my advertisement - a spoken slogan that can also be used on my poster to provide a uniform identity.

I have made the decision to use Adobe Audition to produce the advertisement, as from my radio work I am familiar with the software; meanwhile it is also industry standard - I have used it at other large Bauer Media owned stations such as Key 103 on work experience - which is a testament to the quality of sound it produces, and its usability.

POSTER

In my research I identified that posters are not a typical convention of newspaper advertisement; although I did find that such poster campaigns existed - for example The Guardian below:



I will use these adverts as an inspiration for my production, possibly producing mine with the postmodern theory of pastiche in mind. You can see that these adverts aim to use innovative and interesting colours, images, and text to communicate with the reader - therefore I will try and think of something similarly innovative and attention-grabbing with my poster.

My poster will not be overly-detailed, featuring simply the name, tagline, and a few basic facts. Therefore it will be easily read and therefore easily remembered - the aim of a poster advertisement.